Defining the brief

1. Research Question -  To what extent does graphic design have an active role in influencing change in society.

1b. Is it viable? What is there to research? How can we know about it? How do we study it?

- How effective environmental posters/other creative is at influencing our behaviours towards the environment in a positive way

- Surveys/questionnaires to determine the impact of the creative 

- Explore theorists who have explored this area and the effectiveness of design

- Identify existing research that has been carried out in this area

2. Defining the design problem

- Identify the techniques and methods used to produce an effective piece of graphic design 

- How have these methods changed over time

- The responsibility of the designer and whether this is taken into consideration when producing work

3. “Client” needs or requirements

- If a poster/piece of creative were to be designed for a charity then this would be a very focused outcome that outlined clear and truthful facts. This would also require and follow the charities guidelines/ethics/tone of voice

- Consideration to the audience's existing knowledge

Requirements to guide project

- Thorough research completed under chosen subject (recycling, climate change, pollution, etc)

4. Audience (Could be)

- Students

- Children under age of 16

- General public

- Households

5. Mandatory Requirements

- Effective and appropriate imagery

- Effective and appropriate use of typography

- Must include charity logo or recognition to charity (if produced for an organisation)

- Motivational yet informative language