To expand from the original ideas that were proposed and developed in a feedback session, they have since developed further. Through feeling restricted with the previous ideas, the newly devised concept is to produce a design that effectively communicates to the audience in an informative yet creative way. This will be informed through further extensive research looking at the topic of plastic carrier bags.
Plastic carrier bags are a recyclable product that each individual engages with in day to day life and therefore relates to the identified target audience. Through background reading it has already been identified that there are a number of campaigns that focus on recycling on a whole. However, there is a lack of knowledge and awareness raised that specifically relates to individual products, such as the carrier bag. This project will therefore look at ways to increase the recycling/reuse of plastic bags through design.
Tuesday 21 February 2017
Monday 20 February 2017
Recycling
Most commonly recycled objects and what they get turned into:
When researching the most commonly recycled materials, the organisation CARE2 came up as a popular search. the community of 38million people are actively standing together and making an 'extraordinary impact - locally, nationally and internationally'. They are doing this through the use of petitions and by supporting each other's campaigns. As well as this there are also informative pages on how you can do your bit with tackling climate change.
http://www.care2.com/causes/top-10-most-important-items-to-recycle.html
Top important items to recycle:
1. Aluminium - aluminium cans are 100% recyclable as well as having the ability to be recycled multiple times. The process of recycling the cans takes 95% less energy than making new cans and therefore can make a massive impact.
2. PET Plastic Bottles - it is statistically known that Americans will buy around 25 billion single serving bottles of water each year (Container Recycling Institute) of which 80% will end up in landfill.
- Making plastic out of recycled resources uses two thirds less energy than making new plastic.
3. Newspaper -According to the Environmental Protection Agency, paper makes up about one-third of the municipal waste stream in the U.S. As it is one of the easiest materials to recycle it should be something that is easy to address!
Magazines/mixed paper - Recycled paper saves 60% of energy as well as generating 95% less air pollution than producing new paper. Recycling one ton of paper would save 17 trees and 7,000 gallons of water.
4. Cardboard - around 13% of the cardboard generated is part of the overall waste stream of materials. Approximately 90% of the 29million tons produced is used in our places of work and therefore is another easy material to recycle in mass.
5. Steel cans - Similar to aluminum, steel cans can be recycled multiple times. Recycling this material saves the equivalent energy power to one million households a year.
6. Computers - Although not your typical way of recycling, an old yet still working computer could be donated to friends/family or to a non profit organisation. Doing so keeps the computer out of the waste stream. Non-working computers can be sent to recycling centres where they are dismantled and the valuable components are recovered and reused.
When researching the most commonly recycled materials, the organisation CARE2 came up as a popular search. the community of 38million people are actively standing together and making an 'extraordinary impact - locally, nationally and internationally'. They are doing this through the use of petitions and by supporting each other's campaigns. As well as this there are also informative pages on how you can do your bit with tackling climate change.
http://www.care2.com/causes/top-10-most-important-items-to-recycle.html
Top important items to recycle:
1. Aluminium - aluminium cans are 100% recyclable as well as having the ability to be recycled multiple times. The process of recycling the cans takes 95% less energy than making new cans and therefore can make a massive impact.
2. PET Plastic Bottles - it is statistically known that Americans will buy around 25 billion single serving bottles of water each year (Container Recycling Institute) of which 80% will end up in landfill.
- Making plastic out of recycled resources uses two thirds less energy than making new plastic.
3. Newspaper -According to the Environmental Protection Agency, paper makes up about one-third of the municipal waste stream in the U.S. As it is one of the easiest materials to recycle it should be something that is easy to address!
Magazines/mixed paper - Recycled paper saves 60% of energy as well as generating 95% less air pollution than producing new paper. Recycling one ton of paper would save 17 trees and 7,000 gallons of water.
4. Cardboard - around 13% of the cardboard generated is part of the overall waste stream of materials. Approximately 90% of the 29million tons produced is used in our places of work and therefore is another easy material to recycle in mass.
5. Steel cans - Similar to aluminum, steel cans can be recycled multiple times. Recycling this material saves the equivalent energy power to one million households a year.
6. Computers - Although not your typical way of recycling, an old yet still working computer could be donated to friends/family or to a non profit organisation. Doing so keeps the computer out of the waste stream. Non-working computers can be sent to recycling centres where they are dismantled and the valuable components are recovered and reused.
Feedback on Ideas
In today's session, feedback was gained on the individual ideas that were presented.
Idea 1 - purely typographic poster using more informal text to address the audience, addressing the issue of not recycling and what an individual can do to help.
- In the feedback discussion it was discussed that environmentally friendly ink can be used with letterpress. This is an avenue to explore within producing sustainable design
Idea 2 - Manipulated photographs that have been edited into a selection of rubbish to demonstrate how not recycling plastic items can affect sea life. The posters would be distributed as a series and displayed in public places.
- In the discussion this idea was described as being imagery dependent and that an influential message may struggle to be transferred to the audience. A way in which this could be explored is by using natural objects to photograph or looking into natural ways to develop and expose film photography.
Idea 3 - A demonstration of what a product could be if it were to be recycled.
- Shock factor
- Ethical nudging - having a message on the product (e.g. having the designs printed on a plastic bag to demonstrate to the audience what the bag could be if it were to be recycled)
- Natural objects to make up images
- Look into sustainable paper/methods of printing
- This idea was described as the strongest due to the visual representation of what something could be if it were to be recycled
Idea 4 - Having a message printed on the back of receipts
- In this discussion of this idea, it was clearly highlighted that in modern day, many operators ask the customer if they wish to have the receipts for their purchase. This would therefore mean that if the customer said no, the message would not be received by the widest audience possible. However, it was also said that this idea is making use a product that is already in the world and is therefore not producing anymore waste.
Idea 5 - Bin Label
- This design was quickly said to have more limitations than the other ideas. This is due to the outcome needing to be designed for the council, as well as having limits to the size and content of the creative.
After the feedback session, the next stage of development is too look into recycled objects and what are the most common plastics that individuals engage with on a daily basis. This will then influence the design outcome which will be further demonstrated through research on sustainable design and print methods.
Idea 1 - purely typographic poster using more informal text to address the audience, addressing the issue of not recycling and what an individual can do to help.
- In the feedback discussion it was discussed that environmentally friendly ink can be used with letterpress. This is an avenue to explore within producing sustainable design
Idea 2 - Manipulated photographs that have been edited into a selection of rubbish to demonstrate how not recycling plastic items can affect sea life. The posters would be distributed as a series and displayed in public places.
- In the discussion this idea was described as being imagery dependent and that an influential message may struggle to be transferred to the audience. A way in which this could be explored is by using natural objects to photograph or looking into natural ways to develop and expose film photography.
Idea 3 - A demonstration of what a product could be if it were to be recycled.
- Shock factor
- Ethical nudging - having a message on the product (e.g. having the designs printed on a plastic bag to demonstrate to the audience what the bag could be if it were to be recycled)
- Natural objects to make up images
- Look into sustainable paper/methods of printing
- This idea was described as the strongest due to the visual representation of what something could be if it were to be recycled
Idea 4 - Having a message printed on the back of receipts
- In this discussion of this idea, it was clearly highlighted that in modern day, many operators ask the customer if they wish to have the receipts for their purchase. This would therefore mean that if the customer said no, the message would not be received by the widest audience possible. However, it was also said that this idea is making use a product that is already in the world and is therefore not producing anymore waste.
Idea 5 - Bin Label
- This design was quickly said to have more limitations than the other ideas. This is due to the outcome needing to be designed for the council, as well as having limits to the size and content of the creative.
After the feedback session, the next stage of development is too look into recycled objects and what are the most common plastics that individuals engage with on a daily basis. This will then influence the design outcome which will be further demonstrated through research on sustainable design and print methods.
Monday 6 February 2017
Research - Climate Change
What is Climate Change?
- Climate change is a change in the statistical distribution of weather patterns when that change lasts for an extended period of time.
- Climate change affects all regions around the world
- Polar ice shields are melting and the sea is rising due to the increase in the global temperature
- In some regions extreme weather events and rainfall are becoming more common while others are experiencing more extreme heat waves and droughts
- These impacts are expected to intensify in the coming decades however there are ways to slow down the effect
- Due to the rate of which the changes are being made, all wildlife is struggling to adapt
- WWF believes that 'We have the knowledge and the technology to reduce our impact on the climate, and ease the pressures on the world's most vulnerable places, people and wildlife. We just need to make it happen.'
Primary Research:
To gain an understanding of what the UK population's knowledge is of the topic of climate change, a number of discussion were had with a range of individuals living in the North East of the UK. Through speaking to a number of different individuals from ages 18 - 80, it is clear that our understanding and knowledge of climate change differs, depending on educational level and age.
Those who have recently been through education are more aware of the changes that are occurring and why this is happening. This is mainly due to their educational studies. Those who studied geography have an even further knowledge base due to it being a popular subject of choice for exam boards.
Speaking to individuals who are slightly older (40+) it is evident that their knowledge is mainly informed by what is broadcast on the news as well as being taught by younger family members.
One common form of information on climate change is documentaries that are broadcast on the television such as, Planet Earth - BBC Natural History Unit. This was a series mentioned by a number of individuals who also said that the strong imagery helped them understand and engage with the information. Many individuals also expressed their interest in wanting to know more of what they can do to help reduce the increasing levels of climate change. As this is a topic that was discussed with a number of individuals, it became evident that there is a lack of information out there for the general public to access in day to day life. It was suggested that on a number of occasions that subtle adjustment to packaging would inform individuals further on what they can and can't recycle. It was also said that the council needs to be more active in releasing information of what materials they recycle as this is different in each region.
- Climate change is a change in the statistical distribution of weather patterns when that change lasts for an extended period of time.
- Climate change affects all regions around the world
- Polar ice shields are melting and the sea is rising due to the increase in the global temperature
- In some regions extreme weather events and rainfall are becoming more common while others are experiencing more extreme heat waves and droughts
- These impacts are expected to intensify in the coming decades however there are ways to slow down the effect
- Due to the rate of which the changes are being made, all wildlife is struggling to adapt
- WWF believes that 'We have the knowledge and the technology to reduce our impact on the climate, and ease the pressures on the world's most vulnerable places, people and wildlife. We just need to make it happen.'
Primary Research:
To gain an understanding of what the UK population's knowledge is of the topic of climate change, a number of discussion were had with a range of individuals living in the North East of the UK. Through speaking to a number of different individuals from ages 18 - 80, it is clear that our understanding and knowledge of climate change differs, depending on educational level and age.
Those who have recently been through education are more aware of the changes that are occurring and why this is happening. This is mainly due to their educational studies. Those who studied geography have an even further knowledge base due to it being a popular subject of choice for exam boards.
Speaking to individuals who are slightly older (40+) it is evident that their knowledge is mainly informed by what is broadcast on the news as well as being taught by younger family members.
One common form of information on climate change is documentaries that are broadcast on the television such as, Planet Earth - BBC Natural History Unit. This was a series mentioned by a number of individuals who also said that the strong imagery helped them understand and engage with the information. Many individuals also expressed their interest in wanting to know more of what they can do to help reduce the increasing levels of climate change. As this is a topic that was discussed with a number of individuals, it became evident that there is a lack of information out there for the general public to access in day to day life. It was suggested that on a number of occasions that subtle adjustment to packaging would inform individuals further on what they can and can't recycle. It was also said that the council needs to be more active in releasing information of what materials they recycle as this is different in each region.
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