Research - Guidelines

This post demonstrates the research areas that are going to be explored throughout the brief. This will act as a guide when completing the research and will therefore provide varied and a focused direction.

Contextual Research

Technologies

- Sustainable technologies that could be used to produce the outcome

- Sustainable methods of print to use to produce the outcome (papers, ink)

- If the design is highlighting climate change then the production of the design should be influence by this. (e.g. the design isn’t going to be something that produces a high amount of pollution)

- How the design(s) will be displayed 

Project Background

- What is needed to produce an effective piece of graphic design 

- Questionnaire - show a poster to a range of audiences and question whether they see the design as visually effective and whether it influences their behaviours and why

- Look into an organisation to design for

The Context

- Research into where the practical work will be displayed

- How will the work be displayed

Society

 - Designing for a particular culture

- How will the society perceive the design, will it affect their behaviours

- Do society have an opinion towards the subject?

Target Audience (4 different groups to consider)

The target audience of the practical work depends on the direction that the poster series is taken in.  For example if the subject of recycling is chosen then this may target a different audience to carbon emissions. The subject area is something that requires further research in. 

Who?

- Children between the ages of 4-10

- Climate change is something that is going to affect the younger generations more than the older. This means that they are the ones who need to be influenced from a young age so that it becomes a part of their life rather than something that they need to adapt too

- As children of this young age may not have an opinion on climate change, this is something that needs to be taken into consideration with the design so that an opinion is not forced upon them 

Who?

- Families in the U.K

- Working class adults, your ‘typical’ family

- This target audience would benefit from being informed on a range of different climate change issues

Who?

- The general public of a particular city (e.g London)

- Targeting a large audience like this would require the design to be displaying a subject area that is current and that the audience already have some existing knowledge of

- This would make the design less specific due to reaching out to such a large audience

Who?

- Businesses

- Although this is another large target audience, it could be made more specific by targeting those buisnesses who use a lot of paper each year (for example)

- This is a target audience who would have a large affect on climate change if certain behaviours such as printing/carbon emissions/waste were addressed

Visual Examples