Triangulation

D Scott  believes that the graphic designer plays an important role in society rather than designing for things to be visually appealing and attract a particular audience. He states that 'The designers job is to communicate and inform people and prompt them to make educated choices about what they do, how they act and what they consume' (D, Scott 2012 p5). This is also believed by David Berman who wrote that 'Graphic designers create a bridge between information and understanding' (D, Berman 2009 p10). Although this does not directly provide evidence that there is an impact on society, it does show that designers are active in considering the impact of their practise. This is the main starting point of designers having an active role in influencing change in society.