Planning and Structuring an Essay

OUGD501 – STUDY TASK 5 – PLANNING & STRUCTURING AN ESSAY Module Question:  To what extent does advertising construct our ideas of gender? Which Academic Sources will you reference? Include a Harvard Referenced bibliography of at least 5 sources. - Gauntlett, D. (2008) Media, Gender and identity. London: Routledge  - Dyer, G (1988) Advertising as communication. London: Routledge - Looking Closer - Critical Writings on Graphic Design, Issue 1,  - Sheehan, K (2004) Controversies in contemporary advertising, Los Angeles: Sage Publications.   - Barry, P (2008) The Advertising Concept Book, London: Thames and Hudson, Page 9 What Graphic Design will you analyse? Include at least one piece of Graphic Design to analyse in depth (but no more than three) How has advertising changed in the past ten years:                           - less of a stereotyped approach is taken in some cases (more related to household products and food)   - in previous years there would have been a particular type of person selected for the advertisement where as in more current day advertising this is not the case...why, because society has stood against gender stereotypes and it is seen in a more negative way now therefore the advertisement would not be effective - on the other hand, the type of person selected is for a particular reason, mainly to attract the audience - although the level of stereotypes has reduced, previous advertising has influenced our ideas of gender in a way that we associate certain products, appearances and job roles with each gender however it is now moving in a different direction to keep up with modern opinions, displaying men and women for the same role - without advertising creating ideas of gender, would they be able to successfully sell their product or achieve successful advertising?  - some companies are knowingly stereotypical to appeal to their target audience, ignoring the thoughts of those who are not - stereotypes have been and are being continuously used in advertising to create the 'ideal' image of a person. this image is implanted subconsciously therefore creating a image of what we believe to be masculine or feminine  Essay Map Using the Study Task Handout, construct an essay map outlining the FOUR main points of your argument. This essay map should include a sentence which states your thesis, and how it will be addressed. It should also include FOUR sentences, each outlining a different element of your central argument. You should also refer to how this essay map links to the key sources that you have highlighted and the example(s) of Graphic Design practice. Peer Feedback – How could this Essay Map be refined / developed? Show this form to a fellow student. They should record their feedback in the box below - a more clear and direct link between your academic sources and areas that you are covering in the argument - having a clear structure to your essay would help, separating each area of the essay and covering them in detail  - looking more closely at your sources so that you get as much from them that you can