Submission Boards

https://issuu.com/kathrynbrown3/docs/design_boards

Plastic Bag Designs

There are a number of different materials and designs used for carrier bags. Polythene, woven polypropylene and canvas are three types of materials used to produce carrier bags. Each have variant positives and negatives as well as cost to purchase.

This is a standard example of a polythene carrier bag. The bag maintains the brand guidelines of Sainsbury's which is the largest displayed text on the bag.  

This is another example of a plastic carrier bag. It is of a larger size and made of a more substantial material. As this bag is branded by ASDA, the colour scheme maintains the brand guideline colour palette. The flat minimalist design is of a grass like scene. Due to the nature of the design it does not particularly relate or attract a particular audience and is therefore appropriate for the mixed target audience that shop at the supermarket. 

The above canvas and woven polypropylene bags are bought at a higher cost that the other plastic carrier bags. The higher cost comes from the more durable material that is used and therefore means that they can be used numerous times without breaking or damage. Each of the designs, again, are minimalist and therefore appeal to the wider target audience. All but the tesco bag emphasise the quality/positives of the bag which are demonstrated visually/through wording. 

Recycling Posters

One direction to take with producing a response informed by the content of studio brief 01 is to design a series of posters informing the audience of; recycling facts and figures, what they can do to do more and improve recycling, what happens if you recycle. 

The use of minimalist line drawings of the objects that the poster is focusing on adds modern and current appearance to the designs. This keeps the design appropriate to a larger target audience, as well as having a direct informative purpose. This is further reinforced through the use of flat CMYK colours. To attract a younger target audience, a tv character has been used in the design. This is an element of recognition for younger children and therefore draws their attention to the poster.  

The above posters feature facts that focus on what can be saved through recycling. Although the facts are not what you would typically expect and the majority of viewers would be unaware of, they lack the incentive that is required for an individual to change their behaviour. 

The First Mile:

This poster has similar characteristics to the first, with simple line drawings being used to display the product using a mix of secondary and tertiary colours. Again, the simple use of illustration and therefore design relates to a varied household audience. This is demonstrated through the clear and cohesive layout of the design.  

Plastic Bag Campaign

Break The Bag Habit

This is a campaign that was organised by Surfers Against Sewage, before the 5p charge came into place in October 2015. The photography that they have used for the campaign advertising are abstract representations of sea wildlife. Due to the more fine art photography approach that they have taken, the images are intriguing to the eye without being too ambiguous that the audience is unaware of the representation that is being made. This campaign is also another example of using photography to respond to an environmental problem. 

Visual Research - Noble and Bestley

Rhetoric - The strategic use of language as a foundation for reasoned argument

The classical art of rhetoric involves several distinct phases which may be described as: a. The discovery of ideas b. The arrangement of ideas c. The stylistic treatment of ideas d. The manner in which the subject matter is presented. Each of the phases correspond directly to graphic design methodologies such as concept, composition, style and format. 

Rhetorical terms utilized in graphic design:

Irony - a sign is employed to convey an oppositional meaning or to communicate a contradiction

Antithesis - contrasting terms are placed together in order to emphasize their differences. This can also be used in the form of contrasting imagery in order to produce a dramatic effect

Metonymy - a word or phrase is substituted for another which is closely associated. This can be achieved through an image or name that can be replaced by a symbol that encompases similar connotations

Pun - a play on words. A designer may choose to use an image or symbol that has more than one direct meaning

Metaphor - a word or phrase that is applied to an object or action that it does not denote. This is used to imply a certain characteristics and can be done through the use of connotations of a sign or symbol

Personification - attributing human features and characteristics to an animal or inanimate object

Herperbole - exaggeration for the purpose of emphasis or dramatic effect. This may apply to relative scale of type and image


From reading and making notes from this piece of text, it has bettered my understanding of a variety of visual methods used in graphic design and the terms that are associated with methods. 

Research - Guidelines

This post demonstrates the research areas that are going to be explored throughout the brief. This will act as a guide when completing the research and will therefore provide varied and a focused direction.

Contextual Research

Technologies

- Sustainable technologies that could be used to produce the outcome

- Sustainable methods of print to use to produce the outcome (papers, ink)

- If the design is highlighting climate change then the production of the design should be influence by this. (e.g. the design isn’t going to be something that produces a high amount of pollution)

- How the design(s) will be displayed 

Project Background

- What is needed to produce an effective piece of graphic design 

- Questionnaire - show a poster to a range of audiences and question whether they see the design as visually effective and whether it influences their behaviours and why

- Look into an organisation to design for

The Context

- Research into where the practical work will be displayed

- How will the work be displayed

Society

 - Designing for a particular culture

- How will the society perceive the design, will it affect their behaviours

- Do society have an opinion towards the subject?

Target Audience (4 different groups to consider)

The target audience of the practical work depends on the direction that the poster series is taken in.  For example if the subject of recycling is chosen then this may target a different audience to carbon emissions. The subject area is something that requires further research in. 

Who?

- Children between the ages of 4-10

- Climate change is something that is going to affect the younger generations more than the older. This means that they are the ones who need to be influenced from a young age so that it becomes a part of their life rather than something that they need to adapt too

- As children of this young age may not have an opinion on climate change, this is something that needs to be taken into consideration with the design so that an opinion is not forced upon them 

Who?

- Families in the U.K

- Working class adults, your ‘typical’ family

- This target audience would benefit from being informed on a range of different climate change issues

Who?

- The general public of a particular city (e.g London)

- Targeting a large audience like this would require the design to be displaying a subject area that is current and that the audience already have some existing knowledge of

- This would make the design less specific due to reaching out to such a large audience

Who?

- Businesses

- Although this is another large target audience, it could be made more specific by targeting those buisnesses who use a lot of paper each year (for example)

- This is a target audience who would have a large affect on climate change if certain behaviours such as printing/carbon emissions/waste were addressed

Visual Examples

Planning and Structuring an Essay

OUGD501 – STUDY TASK 5 – PLANNING & STRUCTURING AN ESSAY Module Question:  To what extent does advertising construct our ideas of gender? Which Academic Sources will you reference? Include a Harvard Referenced bibliography of at least 5 sources. - Gauntlett, D. (2008) Media, Gender and identity. London: Routledge  - Dyer, G (1988) Advertising as communication. London: Routledge - Looking Closer - Critical Writings on Graphic Design, Issue 1,  - Sheehan, K (2004) Controversies in contemporary advertising, Los Angeles: Sage Publications.   - Barry, P (2008) The Advertising Concept Book, London: Thames and Hudson, Page 9 What Graphic Design will you analyse? Include at least one piece of Graphic Design to analyse in depth (but no more than three) How has advertising changed in the past ten years:                           - less of a stereotyped approach is taken in some cases (more related to household products and food)   - in previous years there would have been a particular type of person selected for the advertisement where as in more current day advertising this is not the case...why, because society has stood against gender stereotypes and it is seen in a more negative way now therefore the advertisement would not be effective - on the other hand, the type of person selected is for a particular reason, mainly to attract the audience - although the level of stereotypes has reduced, previous advertising has influenced our ideas of gender in a way that we associate certain products, appearances and job roles with each gender however it is now moving in a different direction to keep up with modern opinions, displaying men and women for the same role - without advertising creating ideas of gender, would they be able to successfully sell their product or achieve successful advertising?  - some companies are knowingly stereotypical to appeal to their target audience, ignoring the thoughts of those who are not - stereotypes have been and are being continuously used in advertising to create the 'ideal' image of a person. this image is implanted subconsciously therefore creating a image of what we believe to be masculine or feminine  Essay Map Using the Study Task Handout, construct an essay map outlining the FOUR main points of your argument. This essay map should include a sentence which states your thesis, and how it will be addressed. It should also include FOUR sentences, each outlining a different element of your central argument. You should also refer to how this essay map links to the key sources that you have highlighted and the example(s) of Graphic Design practice. Peer Feedback – How could this Essay Map be refined / developed? Show this form to a fellow student. They should record their feedback in the box below - a more clear and direct link between your academic sources and areas that you are covering in the argument - having a clear structure to your essay would help, separating each area of the essay and covering them in detail  - looking more closely at your sources so that you get as much from them that you can