Practical Exploration

After writing the rationale for the practical work and having completed the essay, I have begun idea processing by sketching out a number of ideas that avoid gender stereotypes. This is the area that I want to focus on for the practical work as it will show an alternative route for advertisings. It will also visually demonstrate the influence that advertising has on gender I hope to produce an outcome that still attracts the audience without appealing to a specific person. I would like to work through a number of these ideas and complete questionnaires and feedback to determine which is the most successful at fulfilling the concept that I have set.