Evaluation

This is the stage that I am at for this evaluation task.


What were your initial aims?
- to remove the element of having a model in the advertising so that minimal to no stereotypes could be made in terms of the male and female body

What processes/strategies have you used and why?
- researched different styles of photographers to experiment with their styles in the shoot


What literature have you read that informs this work?
- Why does the fashion industry hate real women, mail online


Is the work effective (in terms of your aims) In what ways? How do you know it is effective (testing)?
- through feedback discussions and my personal opinion, the work is effective in removing the element of the human body from advertising
- 'you have no concept of the sex, race or body size of the model as the advert is completely focused on the product itself, i think that this fulfils your aim and is an interesting way to explore the question'


What areas need improving or developing further and why?
- this is only one composition that I worked with in the photoshoot therefore would like to experiment with the other layouts and styles and then determine which is the most effective
- experimentation with type and layout
- spelling of Klein!