Feedback

Before gathering feedback I wrote my aims for the practical work, as well as direct questions based on the work that I have completed so far as well as the sketches that I originally produced. This gave the feedback structure as well as providing an understanding to the work. 

My aims: To produce a piece of work that doesn't display the gender stereotypes many advertisers use to attract their audience, providing an alternative image and direction to advertising.

Q1: Do you think that the imagery is effective at removing the gender stereotype factor of underwear advertising? If not, why not? (vice versa)
Summary of responses

- 'effective imagery but only more towards the female side rather than the male' 

- 'the mixture of bra and briefs have a very empowering vibe rather than it being seen as something sexualised'

- 'Sketches; the one with the hands has a lot of potential, almost symbolising the fight for gender equality, a break through stereotypes'

- 'the idea pf visual hands to advertise the products would work for every product. this also stops the attention being taken away from the producing rather than focusing on the celebrities CK use'

- 'the designs appear gender neutral, black is a strong colour choice'

- 'the # composition is the most neutral due to the 'my' calvin suggests they're for anyone'


Q2: Would adding a coloured background (e.g image below) make the image more engaging and interesting? or does it lower the quality of the CK advertising? Summary of responses

- 'adding colour would contrast well with the underwear' 

- 'people associate certain colours with certain genders, reversing this could potentially change the perceptions of the colour' 

- 'it doesn't lower the quality, but does bring gender into the advertising' 'look at using gender neutral colours or swapping the stereotyped blue and pink'

- 'black/grey/green/baby blue backgrounds' 'baby blue is generally for boys but is a much more feminine colour than it was 10years ago'

- 'brightens it up, creates a more engaging advert'

- 'use the colour to contrast e.g. bra - blue, boxers, pink' 


Q3: If this were a 'real' piece of advertising, would you still be influenced and persuaded to buy the product?' Summary of responses

- 'yes. the # also allow people to discuss the design as well as the product'

- 'I only really respond to mannequins/outfits so not for me, but I could see how it would appeal to others in a more creative way'

- 'yes. people who like CK will always like the product and I actually find the images without the model more visually appealing and attractive'

Due to the audience that answered the questions, the responses to Q3 were limited due to many of the respondents not being CK 'fans'. As they do not have an interest in 'branded underwear' the question was poorly answered therefore did not give me a clear insight to whether the design truly works. To overcome this, I am going to reach out to a larger more focused target audience. This will hopefully provide a more informed response to the question.