Tuesday, 21 February 2017

Direction

To expand from the original ideas that were proposed and developed in a feedback session, they have since developed further. Through feeling restricted with the previous ideas, the newly devised concept is to produce a design that effectively communicates to the audience in an informative yet creative way. This will be informed through further extensive research looking at the topic of plastic carrier bags

Plastic carrier bags are a recyclable product that each individual engages with in day to day life and therefore relates to the identified target audience. Through background reading it has already been identified that there are a number of campaigns that focus on recycling on a whole. However, there is a lack of knowledge and awareness raised that specifically relates to individual products, such as the carrier bag. This project will therefore look at ways to increase the recycling/reuse of plastic bags through design. 

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