To experiment with possible logo ideas to be used to identify Social Enterprises, four of the main features of the business model were identified and then appropriate sketches made.
An animation would be a simple and reach a large audience.
Adjustments to current social enterprise businesses packaging brings identity to that brand. This does limit the exposure of the social enterprise status however would be unique and tailored to Divine Chocolate.
In reflection of the developed ideas (1. A certification for all social enterprises 2. Adjustments to current social enterprise branding to reflect their motivations) the conclusion to continue developing idea 1 has been made. Although drawing attention to the current social enterprises is a plausible response to the research and investigation made, this limits the reachability of the social enterprise message. This is overcome by having a certified identity available to all social enterprises.
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