Fairtrade - Trade between companies in developed countries and producers in developing countries in which fair prices are paid between the producers
- A simple way to make a difference to peoples lives
- A global movement
- Independent certification of the trade chain for products and license in the us of FAIRTRADE mark on products
- Empowering producers to sell to traders and retailers
Abstract shapes that represent the story behind Fairtrade. Has become a recognisable logo seen on food packaging.
The CE marketing logo is another seen on food packaging. This certification mark indicates conformity with health, safety and environmental protection standards for products sold within the European Economic Area. The use of initials provides recognition to the audience.
The approaches taken in the examples can be applied to a strategy to promote and identify Social Enterprises. They each have regulations that need to be met to receive the 'certifications' and therefore be able to display the appropriate logo.
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