Below are the images that I presented when gathering feedback in todays session. I wrote focused questions to guide the feedback and to ensure that the responses I was receiving were directed at areas that I had queries on.
1. Does adding colour make the design more engaging and current?
- Yes, colour makes it more relevant to your gender topic. it is also an alternative change from Ck's previous adverts
- Yes, colour definitely makes it more engaging, colour makes the image pop
- The colours make the images look more 3D. maybe look at more gender neutral like gender neutral colours like yellow and orange
2. Which design do you think is the most successful at minimising/removing gender stereotypes? Why?
- I like the pink and blue idea. play around with it more to make it even more controversial and eye catching
- the pink and blue works well to be controversial but I like the blue ones the best. Image 2 is my favourite. I like how the underwear is separate in image 1 but the top is too close to the CK text.
- the blue with the images closer together is the most aesthetically pleasing to me. it also in my opinion is the most gender neutral as the images are closer its almost like there is no gap/difference between men and women
3. Any suggestions to how I could experiment with a different layout of the text? I am going to experiment with having the #mycalvins in a handwritten style. Do you think this would be effective?
- advert concept seems very personal, perhaps try more with handwritten style text? use it as a pattern? write on the pale pink and blue?
- maybe the text between the underwear could bring the colour togethers more? the line between is a clash?
- Calvin Klein is known by their simplistic typeface logo so adding the handwritten type may not work well but would be a good experiment - also because all the type on the poster and merch is the same it may look inconsistent
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