Reflection

The feedback received on the series of designs that I presented has highlighted that through the developed design I completed my aim of removing the gender stereotyped image that is typically used in advertising as well as addressing the research question on 'the extent to which advertising constructs our ideas of gender'. 
It was highlighted from the feedback that the audience were less attracted to buy the product as the reliability factor was lacking as the design continued to change. This is through the designs moving towards a more flat element rather than the original design that had a body like structure. This has shown me that although many may disagree with gender stereotypes in advertising, it is needed to attract the audience and to make a design appealing. This is could be due to the fact that this has been something that has been present in society for a long period of time therefore we have unknowingly become used to this appearance to advertising. This means that when there is a strong change, such as the designs that I developed, it is less effective to the audience as it is not what they are used to seeing. On the other hand, some of the comments did say that they are attracted the the more modern flat design as they see an alternative way of viewing advertising (looking more at the product rather than the model) however the result has to be taken from the majority, rather than specific individuals. 

At the end of the day, 'the primary function of advertising is to introduce a range of consumer goods to the public' Dyer, G (1988), therefore advertising must be appealing to the audience. Completing this section of the module has highlighted this to me and although it has meant that the resolutions that I have produced would not be effective in the real world, it has demonstrated to me the key elements of advertising and that a change is possible but it will take time for it to be effective. (The key element in this case is that advertising that contains a model is much more effective and grabs the audiences attention more than a flat, style life approach.)