Feedback

After experimenting with a range of different routes that the design could be taken in, I have gathered feedback which focuses on which is the most appropriate at fulfilling my aim for the brief. The posters that I presented in this feedback are as follows:

1. 

2. 

3.

4.

5.

6.

 Q1: Which design do you think is the most effective at removing the gender stereotype element of underwear advertising? why?

- 5. The orange background means that there is no gender stereotype as blue and pink are typically gender linked. the flat design is the most effective at removing the gender element 

- All of the designs are effective in this way as they do not contain a model in the design but I can see how you have developed the design by experimenting with different styles but maintaining the simplicity of CK

- the products in the first design, particularly the bra make the design more feminine although this is the most effective design. would have been interesting to see this composition with the lounge top 

- 5/6 as the colour is not linked to a specific gender but I think that the overall composition style that you have gone for is successful at removing gender stereotypes



Q2: Which design is the most visually appealing in terms of it influences you to wanting to buy the product? why?

- 1. I think that because this design has the structure of a body, I am influenced more by the imagery more than the flat designs

- Although that I find designs 2,3,4,5,6 more visually appealing, I am only influenced by 1 as there is a visual representation

- 3. this design is subtle and visually influential. it demonstrates a change in advertising and shows an alternative image of CK

- 1 this design relates the most to CK due to the colour scheme of the design. having the invisible body hides what gender it is being aimed at but I am still attracted to the product

- 1 its a classic CK design that relates to the audience and brand which I am influenced to