Focusing the solution

Originally the proposal addressed looking into design related to the subject of climate change. The decision to narrow down the subject area to focus on recycling was due to needing more of a focus for the practical work. As climate change is such a large subject area and from researching existing creative, an alternative and hopefully more impactful approach would be to address the more smaller yet influential behaviours. Through the existing research carried out, it has been evident that there is a lack of creative around the area of recycling, apart from the generic creative that is produced by the Council. This demonstrates a gap for where graphic design could benefit society, rather than focusing on a subject area that has already been addressed.