It's Not Warming, It's Dying, Milton Glaser

It's Not Warming, It's Dying campaign, Milton Glaser
Katie Treggiden, 4 August 2014, https://www.dezeen.com/2014/08/04/milton-glaser-its-not-warming-its-dying-climate-change-campaign/


Milton Glaser launched a campaign to raise awareness of climate change through the use of visual posters and button badges. The badges maintained a green to black smoke effect and have been described as suggesting 'an aerial view of the Earth with only a narrow band of life remaining.' Katie Treggident 2014. The badges are sold in sets to reduce cost as well as to encourage individuals to share the badges with others. 

- "Those of us responsible for communicating ideas to others must bear the burden of the consequences of such communication," Glaser said. "If one is looking for a purpose and theme to their life, avoiding the worst event in human history is a good place to begin."

Although the concept of this campaign is strong and demonstrates an alternative direction in which design can address climate change, if the badges were to be seen in public, others would not be aware of the cause or reason behind the badge unless engagement with the individual wearing the badge were to be approached. This could be seen as a negative to the designs as they are not reaching as many individuals as it could.