Target Audience

After exploring a range of different directions for the outcome and referring back to the possible target audience identifications, it has been identified that the most appropriate target audience would be individuals ranging from 16+. Although this is a large target audience, the outcome is not something that would benefit from having a more focused target audience. This is due to the nature of the outcomes explored as well as the overall subject of recycling. 

Recycling is something that each and every member of the population should be doing. Although this is an unlikely case, it is essential to reach out to as many individuals as possible to ensure that improvements and changes are made. 

#1

- 18, male, student

- Visits the supermarket weekly

- Buys a 5p bag on the majority of occasions as does not carry alternative bag

- Puts bag in general waste bin

#2

- 30, female, full-time accountant

- Visits the supermarket weekly to do a full shop

- Occasionally buys a 5p bag on occasions she does not carry alternative bags

- Puts plastic bags in general waste bin or reuses as a small bin bag

#3

- 56, female, teacher 

- Visits the supermarket weekly to do family shop

- Rarely buys a 5p bag as carries alternative

- Puts plastic bag in general waste bin on occasions where they are bought