Advertising Research

Honda ~ 'Keep Up' from ManvsMachine on Vimeo.

This advertisement for Honda was produced by Wieden & Kennedy London. They are known for pushing the boundaries and producing something exterior to the other commercial advertisements. They state that the Honda range was born from the brands challenging spirit. They wanted to reflect this in the advertisement through challenging the viewer. This has been done through the pace of the manifesto, challenging the reader's ability to keep up. 

The technique of having fast pace words to deliver text keeps the audience's attention on the advert, as they naturally feel as though they want to complete the challenge of reading the content. 





This is another video that requires the audience to engage with the content through reading. If the audience were not to read the typography that is present in this video, then the overall purpose of the motion graphic would be lost. 





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The use of vector imagery in this video sets it apart from the other advertisements. Each transition of the images is smooth, with one leading into the other. The use of imagery in this form is different from other advertisements. The audience still has elements of recognition due to the imagery. The voice over presents the relevant information to the audience. A limitation of this is that the video would be less understood if the sound were off.