Social Enterprise UK

Social Enterprise UK is an organisation who brand themselves as being the national body for social enterprise. Through this they work with their paying members to raise awareness, influence politicians to generate support, etc. Their supporting partners are political and independent:
- Johnson & Johnson
- pwc
- RBS
- Department for Digital, Culture Media & Sport
- Cabinet Offic

Credibility and status will be received through having a government partner.
Independent companies will provide a trusting status to Social Enterprise UK.

The website states that if as a business, you wish to be recognised as a social enterprise, you are able to join Social Enterprise UK and receive a certified member badge that can be used in electronic and printed material. The badge is as shown below. 

The centre of the logo is the letterform that is present as the main identification for Social Enterprise UK. Due to the structure of the letterform and distinct classic shape of the S being lost, the S could be misread and the logo would therefore lose the visual impact. It is important in the designing of a logo for each element to be clearly distinguishable from a range of distances. Poor legibility can result in a lack of understanding and therefore the purpose of the logo not being fulfilled. However in this case, the outer circle carrier the appropriate information to inform the audience of the purpose of the logo. 

Limitations of Social Enterprise UK:

- There is a yearly fee to be a member. Although this ensures that there is no misuse of the social enterprise identity, it requires a certain size of enterprise to be able to have sufficient funds. 

Other ways to ensure there is no manipulation are: 

1. Formal criteria that must be met

2. Team to research and ensure business is authentic

- Brand name indicates restriction to the UK, although they support enterprises that are based in other countries

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