Colour

The logo will be able to work in black and white. Through research and knowledge of successful logos, this versatile colour choice ensures that the logo will be legible on a range of different backgrounds. 
To add colour to the Social Enterprise identity, influences have been taken from the Social Enterprise UK brand, Fairtrade and current trends. 

Social Enterprise UK

#19a3ac #1486c8 #ea168b are three bold colours that draw the audience's attention to different areas of the page, as well as being used to identify subject areas on the website. 

Fairtrade:

#1fbae2 #7f3b99 #bed42c - Similar colours to SE UK. Small colour palette reflects consistency throughout website. 

Trends/Psychology:

The above images are of the Pantone colour trends for fall 2017/18. Although for a specific season, they give an indication towards to colours being seen at current. Unlike colours demonstrated by SE UK and Fairtrade, the pantone swatches are of a more level saturation, appearing more pastel like. 

The colour psychology behind some of the identified colours, colourpsychology.org: 

Purple - symbolises: power, ambition, luxury. Associate with wisdom, independence, creativity. Conveys wealth and extravagance

Green - symbolizes nature, growth, trust, loyalty. Emotional correspondence with safety. Suggests stability. 

Blue - symbolizes confidence, trust, peaceful. Can be seen to be cold and warming. 

Pink - related to love, calmness, optimism. Fuchsia has been linked to confidence and energy. 

Understanding colour psychology is important as it is represents a brand. Taking into consideration the above research, the following colours have been selected to represent the Social Enterprise brand. The colours each have important qualities that would be seen in the brand: Green symbolises trust. Purple symbolises ambition. Blue symbolises, trust and peacefulness. Pink can like to confidence and energy.