Divine Chocolate Limited

Divine Chocolate Limited 
- Established in 1998
- First ever farmer-owned Fairtrade chocolate bar
- Originally, the 99 ordinary shares were owned by: 52% Fairtrade NGO Twin Trading, 33% by Kuapa Kokoo farmers' co-operative and 14% Body Shop International
- In July 2006, Body Shop donated its shares to Kuapa Kokoo
- Oikocredit bought 12% of the shares
- Kuapa Kokoo now have 45% stake in the company 
- Worth £4 billion in the UK
- Kuapa Kokoo means Cocoa Growers
- Divine Fairtrade milk chocolate was launched in October 1998

Their governance structure of having a board of directors (two Kuapa Kokoo, two Twin and one person from oikocredit, Christian Aid and Comic Relief) is a unique in both UK Fairtrade and confectionery markets. The company has won a number of awards for its outstanding social enterprise status. 

(Reworded content from website)
http://www.divinechocolate.com/uk/about-us/research-resources/divine-story

A number of the leading cocoa farmers in Ghana gathered resources to set up the Kuapa Kokoo so that they would be able to efficiently sell cocoa. Their mission is to empower farmers in their efforts to gain a dignified livelihood, to increase women's participation in the Kuapapa activities and to develop methods of environmentally friendly cultivation of cocoa. To ensure full leadership, Kuapa Kokoo weighs, bags and transports the cocoa to market and carries out the required legal paperwork for its members. This ensure that all their activities are transparent and accountable, reflecting on the true nature of the co-operative. Due to the efficient methods of operating, the savings are able to be passed on to the members, encouraging more farmers to join the association with now 85,000 members. 

Branding:

- The Fairtrade Logo hold a prominent place on the front of the products. Due to the colour contrast on some of the bars, the eye is more drawn to this logo that the Divine own recognition, placed to the right of the main logo. 
- Support for women cocoa farmers is communicated on the front of some of the products

- Adinkra symbols, Together Design. These symbols are from Ghana. The studio describe the usage of the symbols as being bold and representative of the funky dimension of the brand. They communicate the heritage of the brand. 

- On the inside of the wrapper there is a the background of the brand, informing the consumer of their motivations. This would be seen if the consumer removed the gold foil that is between the outside wrapper and the chocolate bar