Saturday 14 October 2017

Possible Directions

Writing out various plans focusing on different 'question' areas that have been informed by the research so far carried out has highlighted the areas that have greater value and supported reading content.  


1. How a designer's role has changed from WW2 to modern day.
- Motivate and inspire to work
- Motivate and inspire to buy
- Comparisons of advertising
- The role of consumerism and how this has affected the role of graphic design

This direction would provide a clear and focused direction to the writing piece. This is important to consider due to the 5,000 word count. It requires a concise exploration. However, this would focus primarily on the consumer market which does not fully reflect my own interests.

2. What is social responsibility
- What is means to be a S R designer
- Opinions of designers
- Opinions from key texts, compare
- Examples; Hurricane poster project & Cast Iron Design

Structure
Intro - Outline importance of topic and how it is going to be researched
2 - Compare those who have written about social responsibility (Papanek, Frascara, Garland)
3 - Case studies to present examples of design that considers S R
4 - Reflection of 2/3
5 - Conclusion

This direction would cover an topic area that has limited yet also indepth research. It is an upcoming subject area that is becoming increasingly important in today's society and therefore makes it a critical area to explore. 


3. Brands and Social Responsibility
- Brands are using their voice to inflict positive change
- E.G Patagonia & TOMS
- Consumers are buying into a brand and not just the item
- Meeting consumer needs by goes the extra mile

Structure
Into - Importance of topic in a changing society
- Researched by analysing brands and exploring key theorists
2 - What is S R in 
3 - Case study of brands and how they can be seen to be socially responsible
4 - Link 2/3 together and give opinion
5 - Conclusion

This direction brings the two previous ideas together. Brands could be used as a case study in the exploration of socially responsible brands. This provides a direction to the writing piece as well as being a current topic in today's society.

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