When pitching for a brief the Barbican had presented, Sara explains how she likes to create something useful even if she does not win the brief. In the circumstance she discusses as the Insights event in 2014, 'It was extremely useful to take it as a starting point to do the same thing as graphic designers, how can we think about our impact on the environment'.
Notes:
- Apple widget, Sustainable Graphic Design - Tells you which inks are better than others
- Hop typeface, has small dots that make up the shapes and therefore uses less ink when printing
When presenting to the Barbican, they presented guidelines to follow when producing the exhibition. This was also accompanied by a manifesto. The information within this shows what not to use and what to use instead to reduce the ecological footprint of the exhibition. This is an interesting outcome to present a client with as it addresses their perhaps poor environmental considerations in a positive and constructive way. One of the main aspects that stood out was the reuse of old Barbican posters. Instead of printing the promotional material on new stock, old posters were used and the design was printed on the reverse side.
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