Tutorial One

In today's tutorial I was able to discuss my research and the directions that I have considered for continuing on with. Through working through the mind map produced prior to the tutorial, the following question has been secured - To what extent can branding as a social enterprise be socially responsible. This question allows for an exploration into what social responsibility is to a designer, strategies used to instigate change and how success is measured. 

Research to be carried out:

Social responsibility of a designer
- What should/could a designer do?
- Those who agree there is a responsibility
- Those who disagree there is a responsibility
- Those who are neutral that there is a responsibility

Social Enterprise
- Defintion
- Origins - who were the first brand to label themselves as a social enterprise
- Examples

Change
- Strategies used to make change
- Models of change
- Education
- Individual lives 
- Consumer habits

How do you measure success? - This links to those brands that focus on giving back to the community. How do they know that what they're doing is fulfilling their positive aims?
- Look into brand/charity strategies
- Speak to social enterprises
- Charity models