Visual communicators came out in force during the EU referendum campaign period, many designers lending their abilities to pro-EU imagery. In this text, Tallon expresses the importance of the visual communicators role during the EU referendum campaign period -
'We have a more urgent responsibility than ever before to stand accountable for our output.' 'as research from the Creative Industries Federation and Design Week showed that the majority of designers supported Remain.'
'But it was all a little too late when the darker elements of the media and social networks had sustained a much longer and robust campaign under our noses.'
Through this he has recognised the informative role that was used by designers to promote the leave and remain campaigns. These campaigns were used to inform the public and subsequently resulted in the vote to leave the EU.
'We need to have fun, enjoy our work and pay our bills. But crucially, we have to take great care with every decision to draw a picture, publish a blog, share an article on social media or design a poster. With so much aggressive, agenda-driven press rampantly targeting those who are sad, disillusioned or prejudiced, it is more vital than ever before that we understand the consequences of our actions and the raw power of our skills.'
This article highlights in very simple terms the importance of the responsibility that all creatives have in terms of the work that they are releasing into the public eye and the consequences that can be had.
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