Evaluation

It is evident through the research of the explored social enterprises that there is a lack of identity to the social enterprise status, this being a weakness of the business strategy. Another weakness being that social enterprises are open to manipulation and exploitation for commercial terms, as explored in The Body Shop example. This contrasts the explored theory that states identity and concept is key for a successful brand (Klein 1999).

The Social Enterprise Certification proposal takes into consideration each of these aspects, providing a succinct identity for the organisation and because of  the investigation that takes place before certification is received, the term will less likely be manipulated in the incorrect way. 

When producing the identity for the proposed organisation, a key limitations did arise. This being that for the proposal to be fully completed, the collaboration with an animator is required. However, this opportunity was not successful due to peers having their own deadlines. This is a limitation that would also occur in the professional environment. This was overcome by producing a sample illustration and a full storyboard of the desired animation.

Another evaluation point is that there is a need for further, more extensive research into how an organisation such as the one proposed would run, specifically looking at the role of design and social responsibility. 

Due to effective time management, the completion of this module occurred with sufficient time to explore and produce an outcome that is succinct with the critical writing investigation. Having an aim for each tutorial ensured that the work was completed prior to the meetings, keeping the progression on track as well as being able to work on other briefs.