Feedback:
- 'The balance between icon and type has been met.' This reflects back on a previous feedback comment.
- 'Versatile'
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When asked if the logo appears official and trustworthy the following comments were received:
- 'The logo works effectively alongside the Fairtrade logo.'
- 'The colour scheme of the logo reflects its corporate nature with the shapes demonstrating the approachability and connectivity of the brand'
- 'Yes but it is not obvious what it representing.' Although I would agree with this comment, each new logo requires learning of association. To aid this, including the name of the certification has been tested and concluded that it does not work effectively with the chosen logo. Alternative methods such as advertising are therefore important to improve the number of individuals who recognise and understand the logo.
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