- The letter form in the circle breaches the gap between type and symbol, experiment with this further
- Look at line weight
- The incorporation of the S and E in the fourth design is effective. It has the ambiguousness of a logo as well having the recognition factor of the word initals
- The simple SE doesn't have the features of a logo
- SE not visually stimulating
I agree with the feedback comments made, in that the SE doesn't represent the qualities of a logo enough and that there is room for further experimentation with the fourth design.
Further development, influenced by feedback comments:
- 1st column was the prefered designs
- The thicker design looses the effectiveness of letter shapes
- 'The square edges are harsh and make the logo appear more corporate' This is an important comment to have recieved as it is something that has been highlighted and wishing to avoid.
Development of rounded edges:
The rounded edges reflect a more softer appearance to the logo. Showing it in positive and negative demonstrates that it can work on a variation of backgrounds. Having the logo with text placement was one of the successful features from the previous designs. When placed with the logo, the combination is not so successful.
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