A Bag's Life

A Bag's Life is a public educational campaign that focuses on promoting the three R's; Reduce, Recycle, Reuse. The website is clearly laid out and has a number of varying research pages on recycling. As the campaign is based in America, some of the information is not relevant for different countries. However, the overall direction and attitude of the campaign is one to take notice of.  

- Most of the text/tag lines are written in the first person. This is an example of personification and could be said to typically relate more to a younger audience. Moreover, this form of writing could also be said to engage with the audience more due to the level of personality that is created.