One of the survey questions was; Do you recycle plastic bags through the use of a recycling bin? The highest percentage of answers given were that the respondents reuse their plastic bags. Plastic bags can be reused in a number of ways; shopping bag, as small bin liners, dog poo bags etc. Although it is positive that those are reusing plastic bags, their end result will still be in landfill. Through speaking to a number of students, a number of comments were made which focused on if plastic bags were more attractive, they would be more likely to reuse them. This is already done through the user of the larger, more durable 'bags for life' however it was expressed that individuals are reluctant to buy these bags due to the extra price. A way in which this could be overcome is that the smaller 5p bags are made to be more visually appealing so that people are happier to keep and reuse these bags. On the other hand, due to the material that these bags are made from, they have a limit to the number of times that bags can be reused. This is an equal argument however is something that could be visually explored.
Each of the outcomes have been discussed with a group of peers. Although there have been a number of critical comments over direction #4 in terms of it needing to be associated with a supermarket, it is an important direction to explore. This direction would have a larger distribution field due to it being associated to a supermarket company. On the other hand, the other directions are more open in terms of being applied to a number of different companies/businesses.
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