Adbusters

Adbusters is a not-for-profit organisation who were researched in relation to the essay question being addressed. Due to the nature of the organisation, they have a very specific audience who actively follow and support the content that is produced. Some characterize them as 'anti-capitalists' due to their 'subvertisements' that spoof popular advertising campaigns such as Calvin Klien. They are also known for their culture jamming approaches to design/campaigns.

Using their unique approach at mockery towards the large scale advertising campaign by Calvin Klien, Adbusters produced a series of responses to the advertisements. It could be pointed out that Adbusters are equally voyeuristic as Calvin Klien due to using the same style of fashion portraiture photography. 

From researching more into the design that Adbusters produce and from gaining a better understanding of how they are categorized in the world of design, it is evident that they maintain a target audience who believe in and support their way of working. This target audience therefore has expectations from the design produced, giving the aesthetics/nature of the work required qualities.