Break The Bag Habit
This is a campaign that was organised by Surfers Against Sewage, before the 5p charge came into place in October 2015. The photography that they have used for the campaign advertising are abstract representations of sea wildlife. Due to the more fine art photography approach that they have taken, the images are intriguing to the eye without being too ambiguous that the audience is unaware of the representation that is being made. This campaign is also another example of using photography to respond to an environmental problem.
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