Plastic Bag Designs

There are a number of different materials and designs used for carrier bags. Polythene, woven polypropylene and canvas are three types of materials used to produce carrier bags. Each have variant positives and negatives as well as cost to purchase.

This is a standard example of a polythene carrier bag. The bag maintains the brand guidelines of Sainsbury's which is the largest displayed text on the bag.  

This is another example of a plastic carrier bag. It is of a larger size and made of a more substantial material. As this bag is branded by ASDA, the colour scheme maintains the brand guideline colour palette. The flat minimalist design is of a grass like scene. Due to the nature of the design it does not particularly relate or attract a particular audience and is therefore appropriate for the mixed target audience that shop at the supermarket. 

The above canvas and woven polypropylene bags are bought at a higher cost that the other plastic carrier bags. The higher cost comes from the more durable material that is used and therefore means that they can be used numerous times without breaking or damage. Each of the designs, again, are minimalist and therefore appeal to the wider target audience. All but the tesco bag emphasise the quality/positives of the bag which are demonstrated visually/through wording.