One direction to take with producing a response informed by the content of studio brief 01 is to design a series of posters informing the audience of; recycling facts and figures, what they can do to do more and improve recycling, what happens if you recycle.
The use of minimalist line drawings of the objects that the poster is focusing on adds modern and current appearance to the designs. This keeps the design appropriate to a larger target audience, as well as having a direct informative purpose. This is further reinforced through the use of flat CMYK colours. To attract a younger target audience, a tv character has been used in the design. This is an element of recognition for younger children and therefore draws their attention to the poster.
The above posters feature facts that focus on what can be saved through recycling. Although the facts are not what you would typically expect and the majority of viewers would be unaware of, they lack the incentive that is required for an individual to change their behaviour.
The First Mile:
This poster has similar characteristics to the first, with simple line drawings being used to display the product using a mix of secondary and tertiary colours. Again, the simple use of illustration and therefore design relates to a varied household audience. This is demonstrated through the clear and cohesive layout of the design.
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