Tuesday, 4 April 2017

Development 2

Following on from the sketches made focusing on five distinct approaches and the feedback received, the following designs have been produced and mocked up on a white plastic bag. This provides a visual example of the design in the format that it would be shown if commercially used/printed.

The following designs have been produced with the aim of being informative. Currently there is little to no encouragement of recycling on plastic bags. This is one direction that could be taken in response to demonstrating how graphic design can affect societies behaviours. If individuals who buy 5p carrier bags are able to see firsthand on the bag that it can be recycled, then this provides a greater incentive for them to do so. 

As Scott, D says ‘one of the biggest ways in which a designer can bring about change with their work is through the use of sustainable practises’. Although the production and use of plastic carrier bags are not a sustainable practice, until technologies improve they are going to remain the most popular choice of a carrier bag. Alternatives are canvas or paper bags however they are more expensive to produce and therefore companies are less likely to use. One way to make the production more sustainable in terms of printing is by using the discussed eco-friendly inks.



This design demonstrates what the plastic bag material can be used for if it were to be recycled. This adds an incentive to recycle the bag as there is an outcome shown to the audience. Through the research gathered it has been brought to my understanding that the material can be recycled and remade into park benches. This is an object that is seen in communities across the globe and therefore has a very high recognition factor. 


This design demonstrates how the simple use of typography can clearly communicate a message to a wide audience. The bold text ensures that it not only catches the eye of the individual purchasing the bag, but also to the wider audience of the general public. This increases the exposure of the message and therefore would hopefully encourage more individuals to reuse and responsibly recycle the plastic bags.  



Using the typeface Gill Sans, inspired by the work of Anthony Burrill allows for the shock fact to stand out against the white plastic bag. Having the 1,000 years in bold further emphasises the message being communicated. The aim of this design is to educate yet shock the audience, guiding them to understand the damage that not recycling plastic bags can cause. 


This design demonstrates how the concept can be applied to supermarket own carrier bags. Although the current bags that ASDA and other supermarkets have do have the recycling logo, or a small sentence asking for the bag to be recycled, these are often small and therefore lost in the design. Making the text larger and more evident would ensure that the message is being effectively received by the audience without necessarily having to look at the bag closely. 




The following designs were produced through the influence of a number of individuals preferring a carrier bag that is visually appealing. Influence has been taken from 'Bags for life', the more expensive durable plastic carrier bags.




Double sided example:



The colours from this pattern design are influenced by the previous carrier bags and poster designs that have been analysed. The flat yet bold colours have strong, environmentally friendly and clean connotations. The pattern design was initially influenced by Giovani Flores (https://www.behance.net/giovaniflores). The pattern reflects the various materials (through colour) that can be recycled and the creativity that is involved by using recycled materials. The bold white text reinforces the message of encouraging the audience to reuse the bag, return it to store or for it to be recycled. Having three simple words keeps the message clear and concise, being easily read by a number of individuals in the general public. 

No comments:

Post a Comment