Outcome

References from critical writing/research:

'the designers job is to communicate and inform people and prompt them to make educated choices about what they do, how they act and what they consume’ Scott, D(2012)

‘The graphic designer has an immense power over their surrounding, due to the nature of their work; work that can be very powerful and persuasive and can influence how we engage our world. (Berman, 2009, p.1)’

‘By utilizing our ability to effectively communicate and build interest, we can generate awareness and further cause to end global warming.’ 

(www.designcanchange.org)

The above quotes are from three of the main influential texts read that influenced and guided the critical analysis and visual investigation. The outcomes have both been shown (through feedback comments) that they would influence an individual to recycle and reuse the plastic carrier bag. This is in terms of the bag being received at a supermarket or local store. The designs therefore are prompting the audience to make educated choices about what they do, further demonstrating the power of a graphic designers communication with society.