Tuesday, 11 April 2017

Distribution

Double sided demonstration:





Taking into consideration the most successful designs highlighted through the comments made in the survey and the distribution of the bag, the following design has been put together. Considering the distribution of the design to reach as large an audience as possible, the most obvious solution would be for the larger supermarkets to take on such designs and use them for their plastic carrier 5p bags. This coupled with a pattern design would increase the audience's awareness to the plastic bag as well as encouraging them to reuse or recycle the plastic bag. The shock fact further encourages the audience to recycle the plastic bag, which is supported by the text on the front of the carrier bag. 

The bags would be commercially printed and therefore an offset printer would be the most efficient machine to use (from the research conducted). It would be important to ensure that vegetable or other environmentally friendly inks were used, to maintain the green design element. Although the plastic that the bag is made out of is the main issue, this is a material that will continue to be used until a better alternative has been developed and it is therefore the design on the bag that is of importance. 

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