Outcome

The design that brings together each of the successful aspects of the explored designs, identified through feedback comments have been coupled together to produce the final response.The proposed design for one of the largest supermarkets, ASDA, therefore fulfils the original aim set for the brief: To produce a design that is visually encouraging and informative to the audience, as well as influencing them to change their behaviours towards the environment in a positive way. This had been achieved through the design process and therefore supports the statement that graphic design can influence change in society. This therefore links and supports the critical writing piece as well as the comments made by Scott, 2012; Perkins 2006; Berman, 2009; Shea 2012. 

'the designers job is to communicate and inform people and prompt them to make educated choices about what they do, how they act and what they consume’ Scott, D (2012)

‘The graphic designer has an immense power over their surrounding, due to the nature of their work; work that can be very powerful and persuasive and can influence how we engage our world. 

(Berman, 2009, p.1)’

‘By utilizing our ability to effectively communicate and build interest, we can generate awareness and further cause to end global warming.’ 

(www.designcanchange.org)